Your website usually forms the first impression of your audience towards your business. An appropriate site creates trust, better user experience and will make you be ranked at a higher position at Google.
However, what about your web design, is it harming your SEO, or is it beneficial?
In the year 2025, SEO and web design will intermingle. Beauty fails to perform well as a slow-loading site or one with confusing users, no matter how good the content on it is. This is the reason why it is critical that every business owner learns about the Top web design errors that influence your ranking in the search engine.
When you need professional assistance to repair or redesign your site, AD India the top digital marketing firm in the UK can assist you to launch search engine friendly, high performing sites that generate and convert traffic.
Did you realize that mobile gadgets have been used to browse the web by more than 70 percent of users in the UK? When your site is not mobile friendly, you are losing traffic and search-ability.
Google gives more emphasis on mobile-first indexing, so in case your site does not show up well on phones, you go down the ranking.
Fix it: A responsive design that will automatically adapt to any screen size should be used. We make sure that each of the sites we create has a smooth mobile experience at AD India.
The speed of the websites contributes significantly to SEO. Users would want pages to be loaded within two seconds or less in 2025. Slow site boosts bounce rates and reduces user satisfaction which are two important ranking factors to Google.
Common causes of slow speed:
Fix it: Image compression, caching, and reliable hosting. The web professionals of AD India ensure the optimization of every page to load and work faster.
Unless users are able to get what they need without any strain then they will go elsewhere and Google is not blind to this fact. It is difficult to navigate through the site due to perplexing menus or broken links that increase the bounce rates.
Fix it: Formulate a clear navigation menu with rational themes. Internal linking: Link the relevant pages. An excellent navigation structure ensures that visitors are not bored and your SEO scores are also enhanced.
Headings in many websites are not structured, but rather styled. However, the importance of heading tags in SEO is essential since it allows Google to know how your page contents are.
Fix it: Subtopic (H2/H3) is one H1 tag. A well-designed organization can enhance the readability and optimization of the keywords.
Images are good to attract attention, yet they cannot be seen by search engines unless there is an alt text. The lack of alt text also impacts the accessibility of the visually impaired users - as Google highly prizes.
Fix it: Put descriptive, keyword-friendly strong alt text on all images. For example:
Rather than image 1. jpg- mobile friendly web design UK. jpg.
Pop-ups are efficient in terms of conversion, yet they should not be overused, as they will make people leave your site as soon as they appear. Google punishes sites that have invasive popups which are annoying to users.
Fix it: Pop-ups should be put to smart use, including exit intent or time-based, and should be easy to close.
Internal links, meta titles and descriptions are minute but contribute significantly in terms of SEO. Lack or redundancy of meta tags will complicate search engines and ruin rankings.
Fix it: Each page is to be provided with a meta title and description unique and optimized by keywords. The SEO gurus of AD India are making sure that all your pages are search engine and user friendly.
Although animations and flashy graphics may be attractive, they usually slow down your site besides diverting the attention of users to your site content. Google favors websites with clean designs, fast and easy to use.
Fix it: Animate less, make it usable rather than appearance. The web designing team of AD India is professional but artistic.
You may have a modern design, however, not a good positioning of the contents will ruin the user experience. It does not contain any bullet points, large text blocks and small fonts that make reading difficult.
Fix it: To make your writing easier to read and scan, you should include the use of headings, list of bullets and short paragraphs.
The process of web design is not a single undertaking. Plugins that are out of date, expired SSL certificates and old layouts can lead to poor performance in terms of security and search engine optimization.
Fix it: You are advised to update your site on a regular basis and audit it. AD India offers website maintenance packages as a means of keeping your site alive and ensuring that it is not only active throughout the year.
AD India is not a web design company and that too - we are your growth partner. We are one of the most successful digital marketing companies in the UK, and we integrate technology, creativity, and SEO experience to ensure that your business is visible to others online.
The following is what you get when you select AD India:
Are you willing to re-design your webpage to have better search results?
Get in touch with AD India today and we will develop a site that is not only attractive, but also top in Google.
There will be no use of having a Spain-like beautiful web site in 2025, but it should be functional, fast loading and rank high as well. These are the most common mistakes of web design that can be avoided to enhance your SEO performance and ensure that you come across more qualified leads.
Your internet shop window is your web site, and it should be working. Visit AD India, your reliable UK-based digital marketing agency and have our team create a fast, functional, and successful site.
Q-1. How does web design affect SEO rankings?
Ans- Web design influences the user experience, the speed of the site, and the mobile-friendliness of the web site, which are ranking factors with Google.
Q-2. What’s the biggest web design mistake businesses make?
Ans- One of the most prevalent errors that has a direct impact on the performance of SEO is not taking mobile optimization into consideration.
Q-3. How can AD India help improve my website’s SEO?
Ans- AD India provides web design of web site, performance optimization and digital marketing services that are business-friendly to the UK.
Q-4. How often should I redesign my business website?
Ans- Ideally, in 2-3 year intervals or other instances of significant revision of design or SEO.
Q-5. Do web design changes affect existing rankings?
Ans- Yes, they do, and that is why it is necessary to introduce design modifications thoroughly and with appropriate SEO-advice of professionals such as AD India.
