In case you are an ecommerce business in the UK, you must be fully aware of the value of getting to know your customers. What products do they prefer?
Where do they drop off? What are the channels that have the most conversions?
It is at this point where Google Analytics for Ecommerce Tracking comes in as a game changer.
In the era of data-driven marketing, ecommerce brands can no longer afford to make guesses. You require actual information, actual figures and actual user behaviour patterns. We are going to deconstruct the process of using Google Analytics to track your e-commerce in a step-by-step, most humanly, easy manner.
This guide will assist both beginners and digital marketers that are looking to enhance their performance in ecommerce by establishing more intelligent tracking and increasing their conversion rate. And in case you need professional assistance, AD India (which is one of the best digital marketing firms in the UK) can do that on your behalf without any trouble.
Now that we are about to dive into the steps, we should first have a clue as to why ecommerce tracking is so desirable.
The tracking of ecommerce will allow you to easily see:
These will assist you in becoming a smarter marketer and enhance your conversion funnel.
It is worth splitting it into basic and practical steps.
In case you are not using Google analytics GA4 yet:
In the case of Shopify, WooCommerce, Magento, or custom-built ecommerce using AD India, the code is easy to add.
And the moment your GA4 dashboard is up:
Enhanced Ecommerce provides a better understanding of the product impressions, add-to-cart behaviour, checkout behaviour, and refunds.
Google Tag Manager (GTM) simplifies the tracking of ecommerce.
Here's how:
Ready made GTM templates are available on most ecommerce platforms and the setup is even easier.
Before going live:
All events should be firing as expected.
This is to make sure that your revenue and sales data is accurate.
GA4 then provides a strong reporting capability:
1. Monetisation Overview : Displays the total revenue, the average order value, and the most selling items.
2. Product Performance: Plays impression-to-purchase behaviour on every product.
3. Checkout Journey Tracking: Determines points of drop-offs of customers cart, shipping, payment, etc.
4. Customer Acquisition: Which channel will yield maximum conversions Google Ads, social media, email, SEO.
5. User Behaviour: Assists you to optimize pages to increase engagement and CTR.
These reports are very easy to comprehend and upon knowing them, it becomes very easy to enhance your ecommerce store.
The following is just the beginning. The magic comes in when you apply the knowledge to optimize your store.
Being one of the most successful digital marketing firms in the UK, AD India assists ecommerce brands with:
AD India can make you grow smarter and faster with accurate ecommerce analytics with real results.
Google Analytics is the most effective ecommerce brand tool though not when it is misused.
You will know what works, what does not, and how the customers behave during their purchasing process with the appropriate setup and tracking.
Follow this easy step-by-step guide to begin with. And should you desire high-tech tracking, campaign optimization, or full-scale digital marketing service, AD India will assist you to expand your ecommerce brand in the United Kingdom.
Desire professional ecommerce monitoring and e-marketing solutions?
Get in touch with AD India and begin to get smarter.
Ans- It is a GA4 functionality that assists you to track sales, product performance, user behaviour and revenue of your ecommerce site.
Ans- GTM is also very recommendable as it simplifies the process of setting up an event and also assists in monitoring intricate ecommerce behaviour.
Ans- It may require several hours with a professional set up. It can be a lengthy process for novices.
Ans- Yes. It aids you in finding out what is working and what is not, and thus you can make the best out of your site and conversions.
Ans- Yes! AD India focuses on web development, analytics configuration, ecommerce optimization, and digital marketing of the clients in the UK.
